Geography matters a lot, particularly in a hyper-connected world where the growth of eCommerce means that physical stores should design a better and bigger in-store experience. With maps, businesses can gain a competitive advantage. Putting your company information on a map is not only vital to picturing your market, but understanding it as well. Here are some ways in which GIS mapping software services can benefit your business.
1. It improves supply chain and logistics
Effective logistics are vital to the success of every company. According to research studies, companies that use sophisticated supply chain approaches achieve profit levels that are 12 times higher than businesses with less complicated solutions. Companies utilize advanced GIS mapping system to optimize delivery routes, speed up shipping times, and improve logistics. GIS allows companies to shift routes depending on street construction, client time frame, and vehicle capacities. It can also adjust the routes depending on the weather conditions or any other delays.
GIS mapping software services can also help businesses with network planning, market analysis, asset tracking, and sales service delivery. Utilizing GIS market data allows a business to put its supply facilities in strategic locations for smooth delivery. This information displays how an organization can reach the highest number of customers, or the sites with the highest potential for greater revenue. If businesses aim to boost revenue in specific geographical locations, GIS offers visual data that help them track their progress.
2. It analyzes customer demographics
GIS mapping can be used effectively in the form of category maps, cluster maps, and heat maps. It collects data on customer habits and then applies it onto a map to display purchasing patterns, which helps businesses understand where their clients are coming from as well as where they are going. This information provides insights into where companies should expand and market to increase profit levels.
Company customer databases with a GIS database design can help extract customer data depending on socio-economic background and demographics. If users of a particular population tend to buy certain items, then businesses can ensure they supply those products or services in the regions where the demographics are prevalent. In the same way, companies utilize GIS mapping information to assess if products are appropriately priced according to the socio-economic background of the stores located they have in different places.